"the fundamental idea to grasp here is that the situation of SEO against Google Ads, like the problem of paid vs organic in general, is one of time vs money. Where SEO is the less expensive (and often completely free) option, but it can take months or even years to see any substantial effects.

Google Ads agency, on the other hand, nearly assures quick results as long as you have the budget. However, if you don't manage your PPC advertisements properly, they may be incredibly expensive and may be useless for you. The key here is to strike the proper balance between the two ROI booters: SEO & Google Ads."